Baking People Happy

Experience the extraordinary at JustCakeIt!. We are dedicated to delivering outstanding customer service and personalized care. Our bakery thrives on love, guaranteeing that each dessert we make is crafted with attention and devotion. By reimagining classic baking methods, we produce top-notch cakes that exude both flavor and visual splendor.

Meet the founder

Crystal Dunn

Crystal A. Dunn, owner of JustCakeIt! (formerly Alyssa's Heavenly Sweets) has a passion for baking and it all started as a way to keep her mind and heart busy after the sudden loss of her daughter, Alyssa, in 2012. With the love of God, and the strength of her family, she was able to find a way to take what was weighing on her heart and sprinkle sweetness into the world to keep her daughter’s memory alive.

The love and tenacity that carried her through her toughest moments turned into JustCakeIt!, a custom, made-to-order bakery that is ready to help you celebrate all of life’s occasions.

  • Growing Sweet Skillset

    Crystal has a sweet tooth for knowledge and continuesly adds to her culinary skill set. She combines her piping bag technique and immaculate flavors to create cakes you will not want to miss.

  • The Alumni Pride

    As a graduate and long-term staff member of The University of Mississippi, Crystal is excited to be back in Oxford. This proud alumni is ready for one sweet homecoming and wants to share that love back with her community.

  • With Lots of Love

    Oxford, MS is her husband's hometown and the city where they fell in love. As the strongest ingredient in the JustCakeIt! recipe book (LOVE), it’s only fitting that their love for baking be planted in the city of Oxford.

Why Choose justcakeit?!

Best of Oxford!

In our 1st year of business, we were voted "Best Bakery" in the city of Oxford. That say's a lot in itself!

We like to think that not only did our satisfactory products help earn this title, but also our commitment to greatness. We take pride in every single order and every single customer that does business with us.

a cake for all of life's occassions

Frequently Asked Questions

How do I place an order?

You can place your order in store, on our website, or by phone. Payments are due at the time of your order. 

How do I pay for my order?

Walk-in orders: We accept cash, credit and debit card, JustCakeIt! gift card, and ShopPay (installment pay).

Website orders: Payments are made on our website using credit, debit, gift card or ShopPay (installment pay) at the time of your order.

Phone orders: Payment is due at the time of order.

How do I order a custom cake?

A custom cake is any cake not listed on our website for immediate purchase.

To order a custom cake, CLICK HERE and submit your request.  A member of our team will get back with you within 48 hours. If you have not heard back from us within 48 hours, please check your spam or clutter folder. Our emails route there often.

How far in advance do I need to place my order?

We recommend booking your order as soon as possible to ensure that we are able to accommodate you. Our availablility is based on how busy we are at the given time.

Our signature cakes and cupcakes all have a one day turn around time. Call us for more info on availablity.

What time can I pick up my order?

Orders can be picked up during our business hours.

Tuesday - Friday from 11:00am-5:30pm
Saturday from 9:00am-12:00pm

Can I change my pickup date?

Pick-up date changes are subject to availability.

Do you deliver? Do you ship?

We do not ship our products, noe do we deliver. If would you like to have an order from us delivered locally (in Oxford), we recommend that you contact Whitney Phillips of Right On Time Errand Service at (662) 380-1009.

What is ShopPay?

ShopPay is an installment pay method that allows customers to pay for their order in 4 installments. All you have to do is create an account with ShopPay (via our website) and complete your purchase. A minimum purchase order of $50  is required for this payment method.

We also use Sezzle as an installment pay option.

How do I cancel my order?

You may cancel your order by contacting us directly. We do not offer cash refunds, only store credit. Store credit is valid for 90 days.  

Orders canceled with less than 72 hours notice are non-refundable. No credit can be granted.

Please contact us at (662) 237-2253 for assistance with a cancellation.

How do I request a refund?

If there is a problem with your order, please contact us within 24 hours of pickup. To be granted a refund, your product must be returned to us so that it can be inspected.

In the event that a product sold to you does not meet quality standards and/or we made a mistake we will happily remake your product, issue store credit or give a refund.

Please submit any refund requests to Crystal Dunn at